About Us.

We started Upshift Capital after individually advising and investing in over 50 high-growth companies. We leverage our combined experience in scaling operations, optimizing sales engines and building go-to-market teams to help startups accelerate their growth.

We typically invest at the seed round in SaaS and Marketplace companies.

Meet Our Team

Gabriel Luna-Ostaseski

Gabriel co-founded the home improvement marketplace Calfinder where he bootstrapped sales from zero to over $40 million.

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Marcus Segal

Marcus Segal is a strategist and operations executive with over 17 years of experience scaling technology

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Companies We’ve Advised and/or Invested in