Gabriel Luna-Ostaseski

General Partner


Gabriel co-founded the home improvement marketplace Calfinder where he bootstrapped sales from zero to over $40 million. He was responsible for building all aspects of Calfinder’s sales strategy, from developing strategic partnerships and various sales channels to scaling the sales organization.

He consulted, advised and/or invested in 30+ Silicon Valley startups in the last 2.5 years including Thumbtack, Uber, Surfair and Lendinghome. The first 5 companies he advised raised over $300mm in follow on funding.

Expertise: Go-to-market strategy, Sales, Online Marketing, Marketplaces, SaaS


2017 - Present
General Partner Upshift Capital
Founder and CEO Upshift Partners
Co-Founder and Board Member

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